Total Exposure: Controlling Your Company's Image in the Glare of the Business Media Explosion

Proven strategies for managing corporate image in today's fast, exciting (and dangerous) business news revolution. Once a stodgy and sleepy thing, today's business news media is anything BUT. Fueled by a national obsession for investing, business news has become the hottest media sector in America. Which is wonderful news for companies that can get their intended message across, and seriously bad news for those that can't. They risk being ignored, misrepresented, or-- worst of all--left vulnerable to damaging hearsay and rumor. TOTAL EXPOSURE is the first book to offer senior executives and PR professionals both a clear understanding of the transformation of business journalism AND practical guidelines on strategically managing their company's image in this new environment. It explains how to: * Avoid overexposure by targeting credible journalists and media forums * Find the right spokespeople and train them to say the right things * Think like a reporter, understanding story angles and agendas, and more.